This interview with Rosalba Reynoso, Co-Founder and CEO of Blue Trail Software, offers a closer look at the leadership philosophy shaping our company’s culture and results. While the tech industry often struggles with representation, Rosalba has intentionally built a leadership team where diverse perspectives guide decision-making, innovation, and client success. The result is a company where inclusion isn’t performative, it’s operational.
“At Blue Trail no action has been necessary because our organization’s philosophy is quite clear.”
- Rosalba Reynoso, Co-Founder at Blue Trail Software
Our engineering teams reflect the global talent landscape, and like much of tech, many of our developers are male. What makes our structure different is that women are strongly represented at the leadership and management level, influencing strategy, delivery standards, and client partnerships. This balance strengthens how we solve problems, collaborate across cultures, and design solutions that truly serve real-world users.
For prospects and partners, this means working with a team shaped by diversity of thought, not just technical skill. Our clients benefit from leaders who value empathy, clarity, and long-term thinking, qualities that translate directly into better communication, stronger project outcomes, and partnerships built on trust.
“The best advice I have received is that I don’t need to know everything. Instead surrounding myself with people who know works best.”
- Rosalba Reynoso, Co-Founder at Blue Trail Software