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Bearing AI

Product UX/UI for Complex Systems

Helping SaaS and enterprise platforms transform complex, data-rich workflows into intuitive, scalable user experiences

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FasterDecision-making across maritime workflows
ScalableUX foundation for new products
ValidatedCommercial opportunities with enterprise customers

Results from transforming complex maritime workflows through UX

About the Client

Bearing AI

A maritime SaaS platform revolutionizing shipping efficiency through predictive analytics, CII simulations, and voyage optimization tools.

  • Industry: Maritime SaaS / Logistics Tech

The Challenge

Bearing AI faced multiple UX/UI challenges typical of maritime analytics platforms:

Dense, spreadsheet-driven workflows and outdated, hard-to-digest interfaces

The Blue Trail Software Solution

Blue Trail Software embedded a senior UX/UI designer into Bearing AI's product and engineering teams and led end-to-end design across several 0 - 1 efforts:

Built plain-language simulations and drilldowns (fleet → vessel → voyage) to make complex compliance metrics (including CII and EEOI) usable day-to-day.

Impact & Results

Replaced spreadsheet-heavy flows
With explainable, actionable dashboards and planners

Faster decision-making
Users move from question → scenario → decision with fewer manual calculations

With Blue Trail Software as a strategic UX partner, Bearing AI transformed dense maritime planning into intuitive, scalable products, accelerating adoption and driving enterprise growth

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Ready to turn complex data into intuitive products?

Book a free 30-minute strategy call to see how Blue Trail Software can help you design scalable UX for your platform

Engagement Type: Strategic UX/UI partnership for 0 - 1 product design

  • Services Used: UX research, interaction design, design systems, data visualization, workflow simplification, dashboard design

    • Highly complex domain (spot, tramp, liner markets) with varied roles and terminology

    Heavy, multi-dimensional data (fuel, weather, schedules, hull condition, emissions) that needed to be simplified without losing explainability

    Needed to design multiple 0-1 products across several user personas (analysts, charterers/schedulers, ops/compliance)

    Requirement for a reusable, scalable design system to support future modules and enterprise pilots

    Created a visual, color-coded planner that surfaces yearly CII, fuel consumption, emissions, days sailing, and schedule adherence; enabling fast side-by-side scenario comparisons, easy add/remove/swap of schedules by timeframe, or testing one schedule across multiple vessels.

    Cargo Prediction Heatmap

    Designed a global heatmap to surface likely follow-on cargo at discharge ports, helping users reduce deadhead returns and place smarter bids.

    Performance & Scheduling Tools

    Delivered voyage and vessel-level performance/fouling views (i.e. YTD and per-voyage breakdowns). We led the product-strategy phase for Schedule Recovery, and another designer carried forward into final design and delivery.

    Reusable Design System & IA

    Established componentized tables, filters, compare trays, chart specs, and navigation patterns to support rapid growth and new modules without redesign.

    User-Centered Research & Validation

    Bearing AI hired a recruitment agency to reach hard-to-find maritime users. Together with PMs, we ran interviews, analog-prototype tests, and competitive analysis (including competitor webinars). We also partnered with a sea captain and domain experts to validate patterns, language, and industry specifics (i.e. supply chains, chartering types).

    Clear trade-offs at a glance
    CII, fuel, emissions, days sailing, and schedule impact surfaced together for defensible choices

    Scalable UX foundation
    Patterns and design system allowed new modules to be added without major redesign

    Commercial validation
    Deployment Planner helped secure a pilot with Hapag-Lloyd; Performance Analysis work supported wins with IINO and K" Line

    Market differentiation
    Users described the interfaces as "unlike anything we've seen in shipping," accelerating adoption conversations

    Contact us

    Blue Trail Software
    Holding Inc.

    Address:

    182 Howard Street, Suite 226
    San Francisco, CA 94105, USA

    Contact:

    sales@bluetrail.software

    Phone:

    (415) 247-9503

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