Product UX/UI for Complex Systems
Helping SaaS and enterprise platforms transform complex, data-rich workflows into intuitive, scalable user experiences
Results from transforming complex maritime workflows through UX
About the Client
Bearing AI
A maritime SaaS platform revolutionizing shipping efficiency through predictive analytics, CII simulations, and voyage optimization tools.
Industry: Maritime SaaS / Logistics Tech
The Challenge
Bearing AI faced multiple UX/UI challenges typical of maritime analytics platforms:
Dense, spreadsheet-driven workflows and outdated, hard-to-digest interfaces
The Blue Trail Software Solution
Blue Trail Software embedded a senior UX/UI designer into Bearing AI's product and engineering teams and led end-to-end design across several 0 - 1 efforts:
Built plain-language simulations and drilldowns (fleet → vessel → voyage) to make complex compliance metrics (including CII and EEOI) usable day-to-day.
Impact & Results
Replaced spreadsheet-heavy flows
With explainable, actionable dashboards and planners
Faster decision-making
Users move from question → scenario → decision with fewer manual calculations
With Blue Trail Software as a strategic UX partner, Bearing AI transformed dense maritime planning into intuitive, scalable products, accelerating adoption and driving enterprise growth
